AI does not rank.
It recommends.
Your guests are asking AI where to stay. It gives them three hotels and a reason to book each one. If it doesn't know enough about you, it picks someone else.
Your guests are asking AI where to stay. It gives them three hotels and a reason to book each one. If it doesn't know enough about you, it picks someone else.
Never your hotel's name. Your name tells you nothing, because a platform that has heard of you will find you when asked directly. What matters is the open question, the one a traveller types when they have not decided yet.
I record the answer word for word, with the date and the platform, and note which properties came back instead of you. You get the raw answers, not a summary of them.
This is a set audit, not one question typed into ChatGPT. The same prompts every time, run across the platforms your guests actually use, scored the same way, so one month can be compared to the next.
I use the searches travellers really type, never your name, and I record which properties get recommended instead of you.
The gaps become the shot list. Whatever AI couldn't tell a guest about you is what I go and photograph, film and write.
It's the difference between content that fills a feed and content that changes what a machine says about you.
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